Company News, New Products

CoverGirl Launches Lash Blast Cleantopia Mascara Formulated with Clean & Vegan Ingredients

Formula is infused with 100% cellulose plant fibers, aloe leaf extract, ceramide and sustainably-sourced maracuja oil.

CoverGirl is introducing the newest addition to the Lash Blast family with the brand’s first plant-powered mascara, Lash Blast Cleantopia offering up to 302% more volume, according to the company.   The formula is infused with 100% cellulose plant fibers, aloe leaf extract, ceramide and sustainably-sourced Rainforest Maracuja Oil. Inspired by the structure and strength cellulose fiber gives to plants, Cleantopia exaggerates every lash for “extreme lush volume.” The smudge-proof, flake-proof an...

Continue reading this story and get 24/7 access to Happi for FREE


Already a subscriber? Sign in

Keep Up With Our Content. Subscribe To Happi Newsletters